Three original benchmark studies — marketing, AI adoption, and how dealers handle customers. Built for the people running construction, agricultural, and industrial equipment businesses.
No sponsors. No vendor angle. Free for everyone who participates.
Not affiliated with any equipment manufacturer, dealer group, or industry vendor.
Each study is original, independent, and free for respondents. Pick the one that fits your role — or take all three.
Where dealers and OEMs actually put their marketing budget, and which channels earn it back. Trade media, trade shows, digital — plus the cost-per-lead data nobody has published before.
Take the Survey →The first benchmark on AI adoption in equipment sales. Which tools are in use, which use cases deliver, and where adoption stalls. No hype — just what's happening on the ground.
Take the Survey →How equipment dealers manage customer communications across every channel — phone, email, web form, live chat, text, WhatsApp, Facebook Messenger, and online listings. Response times, ownership, follow-up, and the downstream impact on deals and reputation. The first study of its kind.
Take the Survey →A few minutes of your time earns you access to the only benchmark data that exists for this industry. No generic stats, no vendor surveys, no enterprise SaaS bias. Just your peers.
When your GM asks why you're spending $80K at CONEXPO — or why you're investing in AI tools — you'll have data from peer operations to back it up.
Where are peer dealers increasing spend? What's being cut? How many are actually using AI in their sales process — and which tools? You'll know before your competitors do.
Contributors get the full report free, ahead of release — everyone else pays for a copy. Anonymous and aggregated. Individual responses are never shared or sold.
There's no benchmark data for equipment dealer marketing, AI sales adoption, or dealer response operations. IronBenchmark exists to build the first one — because nobody else has.
Independent Research — No Sponsors
IronBenchmark is an independent annual research project, not sponsored by or affiliated with any equipment manufacturer, dealer group, or industry vendor. All three studies exist to give you peer benchmark data that isn't available anywhere else. Survey responses are anonymized and aggregated — individual data is never shared, sold, or used for sales targeting of any kind.
Periodic data and findings from across the equipment industry, and word the moment each IronBenchmark report goes live. Contributors receive their report free and ahead of release — everyone else can buy a copy. No vendor pitch. Just the data.
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